Flexi P Oral Contraceptive Pills offer women a convenient, reliable and affordable modern family planning method. They are widely available across Tanzania, and can be used by women to choose when or not to get pregnant.

Flexi P is supported by the American people through the United States Agency for International Development (USAID). T-MARC Tanzania’s goal in marketing Flexi P is to contribute to a 60 percent increase of contraceptive prevalence rate (CPR)  among women of reproductive age in Tanzania.

Additionally, Flexi P aims to help reduce maternal mortality among women of reproductive age. Flexi P’s target market includes urban and peri-urban women 20 to 34 years old with an unmet need for family planning. Flexi P is promoted via interpersonal communications through communitybased distributors, market activations, women’s groupsand workplace interventions.

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