In August 2017, T-MARC Tanzania began a new partnership with FHI360 with the USAID Tulonge Afya Project. The project is funded by United States Agency for International Development (USAID) to promote successful Social and Behavior Change Communication (SBCC) implementation including institutional capacity strengthening for SBCC, SBCC collaboration across stakeholders, and alignment of
evidence-based SBCC activities with the Government of Tanzania (GOT).
USAID Tulonge Afya focuses on improving the health of Tanzania’s most vulnerable
a) Targeted social and behavior change communication (SBCC)
b) Norm changing and social support for positive health behaviors at the community level; and
c) Institution and systems strengthening in SBCC
Through Tulonge Afya, SBCC approaches in Tanzania will be strengthened throughout health programs and across geographies and sectors. The ultimate project goal is to facilitate evidence-based and theory-driven SBCC programs that can deliver higher quality, more appropriate, and harmonized messages on critical health-related norm and behavior changes.