The “USAID Social Enterprise Support Activity” (USESA) is the USAID Tanzania’s flagship project implemented by T-MARC Tanzania to successfully demonstrate the impact of transitioning traditional donor-dependent health delivery program to more financially sustainable models using commercial marketing strategies in the context of fast-developing economies like Tanzania. The project has been working in Tanzania since December 2016. After completion of the first three years, the project has been extended for another five years until December 2024and Its goal is to improve the health status and sustain economic growth in Tanzania by preventing the spread of diseases (particularly HIV/AIDS) and unwanted pregnancies.
To support this goal, USESA ensures the achievement of the following objectives:
USESA adopts social enterprise approaches and tools to transition Dume and Flexi P products to full cost recovery and ensure their sustainability without donor support by December 2024. The project targets middle-income audiences with the ability to pay for the full commercial value of the products.
T-MARC Tanzania works collaboratively with other market players to segment the condom and OCP markets in a manner that increases the user base for these products to achieve market growth. USESA works with private sector distributors on a win-win basis to expand the accessibility of Dume and Flexi P in urban centers.