Tanzania is experiencing a generalized HIV epidemic with a national prevalence of 5% (THIS 2016/17), low contraceptive use of 38% (TDHS/MIS 2015/16) and a large unmet need for family planning. According to WHO, UNFPA and UNAIDS, condom programming has shown to be one of the most effective and sustainable prevention methods for HIV/AIDS, STIs and unintended pregnancies. Additionally, provision of Oral Contraceptive Methods (OCPs) through social marketing is an important means for ensuring women have access to modern family planning methods when they need them.
USESA aims to improve the health status and sustain economic growth in Tanzania by preventing the spread of disease (particularly HIV/AIDS) and unwanted pregnancies through the attainment of the following objectives:
USESA adopts social enterprise approaches and tools to transition Dume and Flexi P products to full cost recovery and ensure their sustainability without donor support by 2026. The project targets middle-income audiences with ability to pay for the full commercial value of the products. T-MARC works collaboratively with other market players to segment the condom and OCP markets in a manner that increases the user base for these products to achieve market growth. USESA works with private sector distributors on a win-win basis to expand accessibility of Dume and Flexi P in urban centers.