PROJECTS & PROGRAMS

USAID Social Enterprise Support Activity (USESA)

OVERVIEW

The “USAID Social Enterprise Support Activity” (USESA) is the USAID Tanzania’s flagship project implemented by T-MARC Tanzania to successfully demonstrate the impact of transitioning traditional donor-dependent health delivery program to more financially sustainable models using commercial marketing strategies in the context of fast-developing economies like Tanzania. The project has been working in Tanzania since December 2016. After completion of the first three years, the project has been extended for another five years until December 2024and Its goal is to improve the health status and sustain economic growth in Tanzania by preventing the spread of diseases (particularly HIV/AIDS) and unwanted pregnancies.

To support this goal, USESA ensures the achievement of the following objectives:

  • Increased supply and sale of Dume male condoms and Flexi P Oral Contraceptive Pills (OCPs) to target groups willing and able to pay for these products.
  • Increased demand among target consumer groups for Dume male condoms and Flexi P oral contraceptives products.
  • Improving T-MARC’s financial viability to achieve self-sustenance of Tanzania’s health products i.e. Dume male condoms and Flexi P oral contraceptives.

USESA adopts social enterprise approaches and tools to transition Dume and Flexi P products to full cost recovery and ensure their sustainability without donor support by December 2024. The project targets middle-income audiences with the ability to pay for the full commercial value of the products.

T-MARC Tanzania works collaboratively with other market players to segment the condom and OCP markets in a manner that increases the user base for these products to achieve market growth. USESA works with private sector distributors on a win-win basis to expand the accessibility of Dume and Flexi P in urban centers.

DONORS
United States Agency for International Development
PRIME PARTNER/S
T-MARC Tanzania
GEOGRAPHIC FOCUS
29 target districts across 3 zones (Southern Zone, Central Zone, and Lake Zone)
TARGET AUDIENCE
Men 20-39; Women 20-34
TIMEFRAME
2016 – 2024

KEY RESULTS

7,866,720
Dume condoms (7,393,680 classic and 472,040 line extensions)
77,258
DALY´s Averted
65,585
CYP provided
9,393
Unintended pregnancy prevented
1
Warehouse refurbished with TFDA certified cold room

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T-MARC TANZANIA