PROJECTS & PROGRAMS

Tanzania Social Marketing Program (TSMP)

OVERVIEW

Since 2010, T-MARC Tanzania has been an implementing partner to the Tanzania Social Marketing Program (TSMP).  The TSMP project is a five-year program funded by the United States Agency for International and led by Population Services International (PSI).  Under this project, T-MARC Tanzania continues to market its three social marketing brands:  Dume male condom, Lady Pepeta female condom, and Flexi P combined oral contraceptive, which has been on the market since 2005.

TSMP is designed to create sustainable health solutions through a “Total Market Approach” (TMA) that gives consumers a broader range of products and prices.  The goal of TMA is to achieve a marketplace where all segments are reached with high-quality products and services based on their ability to pay.  Social marketing organizations are essential to growing the overall market by attracting new users and opening up new markets, particularly in rural areas.  Through TSMP, PSI provides technical support to T-MARC Tanzania as well as PSI’s local social marketing affiliate,

PSI/Tanzania.  With the support of TSMP, T-MARC Tanzania’s social marketing brands celebrated many important achievements.

Project Highlights

  • Repositioned Dume to cater to a mid-tier condom market. Dume achieved “most preferred “condom brand in the 2014 Omnibus survey
  • Flexi-P maintains its market leader position as the #1 combined oral contraceptive brand.
  • Dume condom cost-recovery plan is developed and approved by T-MARC’s Board of Directors.

Intervention Areas

HIV/AIDS prevention, family planning; child survival; malaria.

DONORS
United States Agency for International Development (USAID)
PRIME PARTNER/S
Population Services International
GEOGRAPHIC FOCUS
National
TARGET AUDIENCE
Most at-risk populations
TIMEFRAME
2010-2017

KEY RESULTS

67,980,672
Dume condoms sold
4,304,250
Lady Pepeta female condoms sold
11,372,234
Flexi P combined oral contraceptives sold
2
Dume brand extensions launched i.e. Dume DESIRE and Dume EXTREME

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T-MARC TANZANIA